Sell in China

China Distribution Blog

Sell in China

Chart outlining U.S. ability to sell in China
Navigating the Chinese markets can be difficult to say the least. Rapid globalization combined with a growing and evolving Chinese economy sets the stage for both great opportunities and great threats to Western businesses. While some jobs are being outsourced from the U.S. and Europe, they can indeed also leverage China's new-found buying power by offering to sell in China, a population of roughly 1.3 billion people.

In doing so however, it is tremendously important to utilize and properly manage your network for Distribution in China. With the correct resources, your Western company can thrive and experience tremendous growth through selling in China. Without good Chinese partners or resources on the other hand, Chinese markets can be overwhelming, and you will not succeed. In fact, even major companies encounter serious problems when trying to enter the country.

The world's 3rd largest beer brand, Heineken, originially contracted with a company headed by the current CEO of China Distribution & Logistics Ltd as their exclusive import agent. The company grew at an extremely rapid rate, from a virtually unknown brand to over 6 million cases per year. Unfortunately, Heineken later decided that they could manage their business on their own, and not only did their growth halt, but they began to experience declining sales.

Indeed the notion that even a corporate giant might have difficulties attempting to sell in the country is a scary thought, but Western businesses can remain successful with a partner who understands the complexities of distribution in China. And now is no time to hesitate.

From 2000 to 2008, the growth of U.S. exports to China in terms of goods, services and other business related commodities rose by nearly 350 percent, whereas the next highest growth in U.S. exports was only about 120 percent to Switzerland. Additionally, American exports to China have increased by more than 15 percent (compared to this time last year) according to the U.S. Census. This fact alone is a testament to the many business opportunities.

Contact China Distribution and Logistics Ltd. now for more information about our distribution network in China here.